Valuations of European tech stocks remain stagnant and transaction activity is at its lowest level since a year ago. Nevertheless, in the IT services sector there was an exciting merger of two of the leading full-service providers in the digital workplace sector. After Transfer Partners successfully supported the shareholders of Communardo GmbH in accepting Prom12 as a strategic growth investor in 2022, the company has taken the first step in the desired buy & build strategy.

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The Sector Insight of our SektorReport TMT 2023 Q3 analyzes the Digital Marketing Services sector, which has shown strong M&A activity in recent years. We also examine current industry trends and the development of stock market valuations over time. Finally, we look at the activities of financial investors in this sector and why digital marketing agencies represent an attractive business for financial investors.

Our SektorReports are available in German language. If you have further questions regarding this topic, feel free to get in touch.