In the current edition of the SektorReport Mobility with a focus on the 4th quarter of 2023, we once again focus on the automotive industry and particularly highlight how in-house test system solutions and test benches for measuring various parameters such as power and torque can help secure market shares. We shed light on current market developments, highlight the current significance of corporate transactions and analyze the November 2023 takeover of the medium-sized company Rototest International AB by TOYO Corporation, a leading provider of measurement technology solutions from Japan.

The competitive conditions on the European automobile market are changing. The long-standing supremacy of German automobile manufacturers and suppliers in particular is being threatened by the increasing quality and speed of development of Asian suppliers. European automobile manufacturers are not only fighting for areas of expansion, but also to secure existing market shares in their core business. With around 3 million vehicles exported in 2022, China overtook Germany for the first time in the export of passenger cars (Germany: 2.6 million vehicles). European OEMs are losing market share while new competitors continue to expand sales of battery-electric vehicles. In view of this finding, it can be assumed that the trend of increasing competition intensity will continue in the future.

In order to be able to respond adequately to the changing market environment, it is more important than ever for automobile manufacturers to respond to the increasing demands of consumers. Ensuring safety, legal compliance, longevity, specific product differentiation and the continuous delivery of performance standards are essential. In addition to the necessary skills and facilities, testing and measurement systems can make an important contribution to achieving these goals. They hold considerable potential, particularly with regard to cost reduction, product development and market readiness as quickly as possible.

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